PAN Foundation

The PAN Foundation envisions a nation in which everyone can get the healthcare they need. PAN is dedicated to providing financial assistance to underinsured people with life-threatening, chronic, and rare diseases and advocating for improved access and affordability. As the creative director of record for PAN’s brand, I lead a team of designers, user experience strategists and developers for Responsibilities range from providing strategy for implementing multi-lingual functionality across their website properties to overseeing the creative vision of their annual report.

Case Study: Patient and Model Photoshoot — In 2022 PAN commissioned a brand photoshoot featuring both hired talent and real PAN patients. I oversaw all creative elements of the shoot — from model selection to the development of mood boards and shot lists to the on-set direction of the photographer Eli Meir Kaplan and post-shoot image selection. Photographs from this shoot are now used across PAN’s print and digital assets.