The PAN Foundation envisions a nation where everyone can get the healthcare they need. PAN is dedicated to providing financial assistance to underinsured people with life-threatening, chronic, and rare diseases and advocating for improved access and affordability.
As the creative director for PAN’s digital brand, I lead a team of designers, user experience strategists, and developers for panfoundation.org where my responsibilities range from providing strategy for implementing multilingual functionality across their website properties to overseeing the creative vision of their annual report.
Case Study: Patient and Model Photoshoot — In 2022 PAN commissioned a brand photoshoot featuring both hired talent and real PAN patients. I oversaw all creative elements of the shoot — from model selection to the development of mood boards and shot lists to the on-set direction of the photographer Eli Meir Kaplan and post-shoot image selection. Photographs from this shoot are now used across PAN’s print and digital assets.
NORA CHOVANEC DESIGN 