The National Network of Abortion Funds (NNAF) is a network of 100 grassroots abortion funds providing vital, life-saving information to abortion seekers, member funds, and the general public. After the Supreme Court’s Dobbs decision in 2022, a groundswell of support for abortion justice thrust NNAF into the spotlight like never before. New celebrity partners, members, and donations flooded in, but so did anti-choice activists. Quickly, NNAF found that its website lacked security and was no longer serving its audiences or performing its organizational goals.
I led a team of designers, user experience strategists, and developers to create a flagship bilingual website that is welcoming, clarifying, inspiring, and a little punk. In our work together, we aligned on four imperatives: centering the narratives of those most impacted, building a strong editorial system, breaking complex information into steps, and using inclusive language to clarify NNAF’s role. We crafted a highly secure, searchable, Salesforce-integrated database of NNAF’s 100+ member funds and a content management system their non-technical staff could easily update.
NORA CHOVANEC DESIGN 